Thursday, February 9, 2023

 

 

Wednesday, January 4, 2023

In Conversation with Cheryl Kline...

 

In conversation with Kline Academy founder

Cheryl Kline:

Create Meaningful Artwork
an interview with GoSolo

Interested in starting your own entrepreneurial journey in fine arts but unsure what to expect? Then read up on our interview with Cheryl Kline, Founder and Owner of Kline Academy of Fine Art, located in Los Angeles, CA, USA.

What's your business, and who are your customers?

We are a skill-based art academy dedicated to teaching historic and contemporary drawing and painting techniques to teens and adults of all skill levels. Classical techniques, French and Italian academy, as well as innovative abstract, non-objective, and Bay Area figurative. Our students are very diverse - teens working on a portfolio for college, adults who want to advance their painting skills, animation and video artists, tattoo artists, retirees, and basically anyone who wants to get better at their art-making.

Tell us about yourself

I was a working artist, and I also had about 10 students. I started Kline Academy of Fine Art in 2007. My partner and I purchased the property on Motor Ave in Los Angeles on an interest-only loan until we could get funding. This was supposed to be a place for my personal studio and a classroom. But in 2008, there was a financial crash, and to survive, I gave up my studio, added a classroom, and created an academy. I hired my artist friends whose work I loved, and a school was born!
I have had to put my own work on hold over the years and try to juggle the demand from the galleries that represent me. It has surely been a juggle, but what motivates me each day is to see all who come to our studio for art classes... it's more than an art school; it's an arts social event.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is surviving since 2008! Anyone who got past 2008 and Covid should receive an award! Not only that, we kept our artists working throughout the pandemic.
What's one of the hardest things that come with being a business owner?
In the beginning, being able to pay all the bills on time like rent or mortgage, property taxes, upkeep, payroll etc. I used to wait until someone would pay for a month of classes and then race to the DWP to pay the electric bill just before it would be shut off. Once business starts to improve, it's hard sometimes to think about taking risks to continue to build your business like adding more to an advertising budget or hiring a new employee because you never know when the next crisis will hit and you don’t want to be stuck without a cushion or “nest egg.” Also, having to wear all the “hats” to make a business run smoothly and be successful. I still answer the main phone 24/7 so I don’t miss a potential new student. Another difficulty is overworking and not taking “me” time. This is super important for any entrepreneur to be sure to set boundaries and know when your body, mind and spirit needs to be nurtured. Working with many types of personalities, skill sets, backgrounds, cultural differences, age groups will surely give you some sleepless nights. Remember too, that no matter how hard you try to be a considerate employer, someone will always find fault with you and it only takes one disgruntled person to poison your team. I wake up every day and try to do my best to keep the business running and growing so everyone has a job and at the end of the day, that is all you can do.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
It's not as easy as you think. What is your overhead vs. what you are offering = price you charge. Find an equation that gives you the true cost of what you are offering. Overhead, advertising, staff hours, social media ads, other advertising, hotel, air, food, transportation, etc., assistance during a workshop, monetary loss due to cancellations, etc.

Where can people find you and your business?

Website: https://www.klineacademy.com/
Facebook: https://www.facebook.com/KlineAcademy
Instagram: https://www.instagram.com/klineacademy/
LinkedIn: https://bit.ly/3zRQKFZ

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Contact information: 
staff@klineacademy.com  | (310) 837 - 7194

Office Hours: 
Mon 12pm - 7:00pm

Tue 9am - 7:00pm

Wed 12pm - 7:00pm

Th 10am - 4pm

Fri *By Appointment

Sat 1pm - 5pm

Sun Closed


Monday, September 20, 2021

Kline Academy has some Exciting News... Read about our landscape instructor Sharon Weaver!

 

Kline Academy has some Exciting News...

Our instructor has been published!


Outdoor Painter,
The home of PleinAir magazine


Painting Landscapes:
Changing Times call for a Different Approach
by
Contributing Author



Read about Kline Academy instructor Sharon Weaver! 

She shares how she transitioned to new methods of teaching amidst new circumstances, how to discover new subject matter for painting, and her step-by-step painting process.









Read more about Sharon Weaver's In-Studio Landscape Painting class HERE
Every Wednesday, from 10am - 1pm.
Enroll HERE

Reach us at artist@klineacademy.com or 310-837-7194 if you have any questions.

Tuesday, September 7, 2021

Kline Academy as some Exciting News... Living Brentwood Magazine publication

 

Kline Academy as some Exciting News...

We have been published!


Living Brentwood Magazine
September 2021 issue


Kline Academy of Fine Art
Art classes for adults, teens and tweens - taught by exhibiting artists
by
Nicole Selhorst



Read about Kline Academy founder
Cheryl Kline and her artistic journey with
Kline Academy of Fine Art.



"Often students aspiring to be artists 
know what they want to do, but don't know or have the skills to achieve it... For students who attend the Academy, Cheryl says, The sky's the limit."





Tuesday, March 23, 2021

Rey's Anatomy: Figurative Art Lessons From the Classroom

 Professor / Instructor Rey Bustos' newest book is now available!

"Rey's Anatomy: Figurative Art Lessons From the Classroom"



Purchase today 


================

We are hosting Mr. Rey for his anatomy drawing workshop this Spring

Demystifying the Figure: Anatomy Drawing for Artists

8 Week In-Person Workshop
Sun. April 18 - June 6
10:00am - 1:00pm

View Our COVID-19 Guidelines HERE

More Info / Enroll HERE




Thursday, December 10, 2020

Featured Student Anne Allen

 

Moved by Music, 8 x 5 inches, pastel on sanded paper, paired with a Haiku poem by Yosa Buson, seventeenth century Japanese poet and painter.

H A I K U: Poetry and Pastel

Anne Allen, North Carolina

The Artist’s Workshop, a weekly zoom classroom with founder and owner Cheryl Kline, was the driving force for Anne Allen to develop a collection of small works based on the imagery in Japanese woodblock prints. Following a talk on symbolism in art, Cheryl asked why I thought Asian-inspired imagery was appearing in my artworks. “What is your story as an artist? What are you trying to communicate with your art?” Moved by Music, a poetic landscape in pastel, charcoal, and alcohol wash is the first artwork is Anne’s new collection, named H A I K U: Poetry and Pastel.

Japanese woodblock prints and illustrations flourished in seventeenth century Edo as Tokyo was called. Between weekly classes, Anne studied the art and culture of Japan and viewed Van Gogh & Japan, a British film produced by Exhibitions on Screen. “Colorful Japanese prints were often paired with poetry. Each pastel painting in the new collection is paired with a poem.” The pastels are showing at BlackBird Frame & Art, Asheville, NC.

Anne Allen lives in the Appalachian region of Western North Carolina and serves on the board of the Appalachian Pastel Society, NC. She is a member of the International Association of Pastel Societies (IAPS). Anne participates in Kline Academy’s weekly critique and virtual presentation every Thursday at 11 a.m.

H A I K U

https://www.anneallenart.com/collections/151641

Blossoms at night,

and the faces of people

moved by music.

- Yosa Buson

Monday, July 20, 2020

Contemporary Realism: 14th Virtual ARC Salon Exhibit

Kline Academy of Fine Arts

announces


Contemporary Realism:

The Art Renewal Center's
14th Virtual ARC Salon Exhibit







This is a huge achievement for the Representational Art Movement! Having an organization like Sotheby's host an event like this for Contemporary Realist Art says a lot about the growth of this movement.

The Art Renewal Center's 14th Virtual ARC Salon Exhibition is now live at Sothebys.com




"Featuring 70 short video interviews with many of the exhibiting artists from around the world (2 hours of video content), a newly created digital exhibition catalog, and a virtual walk through exhibition space. Also included is a written interview with Kara Lysandra Ross covering topics such as the importance of representational art and why it is a good investment and a short video capturing the core philosophy of the movement including live footage of the exhibition while on view at the European Museum of Modern Art (MEAM) in Barcelona, Spain".